TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip.
TI  - Marketing: an introduction 
SN  - 0536270279
AV  - HF5415.A7 2006 
PY  - 2006///
CY  - New jersey
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographic references and index
ER  -