TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Guolla,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780070974289
AV  - HF5823.B4 2008 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -