TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller,Kevin Lane
TI  - Marketing management: Philip Kotler and Kevin Lane Keller
SN  - 9780273753360
AV  - HF5415.13.K6 2012 
PY  - 2012///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -