TY  - BOOK
AU  - Farese,Lois Schneider
AU  - Kimbrell, Grady.
AU  - Woloszyk, Carl A.
TI  - Marketing essentials
SN  - 0078612578
AV  - HF5415.F3 2006 
PY  - 2006///
CY  - New York
PB  - McGraw Hill/Glencoe
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -