TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 0131201158
AV  - HD69.B7.K4 1998 
PY  - 1998///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -