TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practices 
SN  - 0205131506
AV  - HF5415.S3 1992 
PY  - 1992///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes and indexes
ER  -