TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130336297
AV  - HF5415.13.K6 2003 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Various multi-media instructional aids, including a web site, are available to supplement the text; Includes bibliographical references and indexes
ER  -