TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 0131452266
AV  - HF5415.2.B8 2005 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing research
KW  - Microsoft Excel (computer file)
N1  - includes XL data analyst software "cover"; Includes bibliographical references and index
ER  -