TY  - BOOK
AU  - Shapiro,Stanley J.
AU  - William D.Perreault,Jr
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach
SN  - 0075605368
AV  - HF5415.13.M3 1999 
PY  - 1999///
CY  - New York
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -