TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 0070275432
AV  - HF5415.135.C7 2000 
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh023/99010060.html
UR  - http://www.loc.gov/catdir/toc/mh022/99010060.html
ER  -