TY  - BOOK
AU  - Johnston,Mark W.
AU  - Marshall,Greg W.
TI  - Relationship selling and sales management
SN  - 007289296X (alk. paper)
AV  - HF5438.25.J6 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -