TY  - BOOK
AU  - Beckman M.Dale
AU  - Rigby, John M.
TI  - Foundations of marketing
SN  - 0176224653
AV  - HF5415.B4 2003 
PY  - 2003///
CY  - Australia
PB  - Thomson/Nelson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -