TY  - BOOK
AU  - Eisenberg,Bryan
AU  - Eisenberg,Jeffrey
AU  - Davis,Lisa T.
TI  - Waiting for your cat to bark?: persuading customers when they ignore marketing 
SN  - 0785218971 (hardcover)
AV  - HF5415.32.E3 2006 
PY  - 2006///
CY  - Nashville
PB  - Nelson Business
KW  - Consumer behavior
KW  - On-demand marketing
KW  - On-demand advertising
N1  - Includes a CD-ROM that has PDF notes found in the book
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2006005188-d.html
ER  -