TY  - BOOK
AU  - Bennett,Anthony G.
TI  - The big book of marketing: lessons and best practices from the world's greatest companies 
SN  - 9780071621250 (alk. paper)
AV  - HF5415.B5 2010 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -