TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471309567 (pbk. : acidfree paper)
AV  - HF5415.13.A2 1995 
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -