TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780136102434 (alk. paper)
AV  - HF5415.K6 2011 
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -