TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0072415444 (alk. paper)
AV  - HF5821.A7 2002 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Contemporary advertising
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -