TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl.
TI  - MKTG6
SN  - 9781133190110
AV  - HF5415.1.L3 2013 
PY  - 2013///
CY  - South-Western
PB  - Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -