TY  - BOOK
AU  - Lamb,Charles W.
AU  - Joseph F.Hair
TI  -  marketing: organization, functions, budget, compensation 
SN  - 087757166X
AV  - HF5415.332 .S78.M3 2011
PY  - 2011///
CY  - Mason,OH
PB  - South-Westen
KW  - Charles W.Lamb
KW  - Marketing research
ER  -