TY  - BOOK
AU  - Lamb,Charles W. et al
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Principles of marketing
SN  - 0538829826
AV  - HF5415.L3 1993 
PY  - 1993///
CY  - Cincinnati,Ohio
PB  - South-Western Publishing Co.
KW  - Marketing
KW  - Marketing management
ER  -