TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Brown,Tom J.
TI  - Basic marketing research
SN  - 9781439041406
AV  - HF5415.2.c49 2010 
U1  - 658.8/3 22
PY  - 2010///
CY  - Australia, Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing research
N1  - Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic)
ER  -