TY  - BOOK
AU  - Lacobucci,Dawn et al
AU  - Churchil,Gilbert A.
TI  - Maketing research methodological foundations
SN  - 9780538743778
AV  - HF5415.2.C5 2010 
PY  - 2010///
CY  - Canada
PB  - Cengage Learning
N1  - Glossary,Appendix,subject index&Author index
ER  -