TY  - BOOK
AU  - Kirti Dutta
TI  - Brand Management: Principles and Practices
SN  - 9780198069867
AV  - HF6161.B4.D8 2012 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Brand management
KW  - Branding
ER  -