TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Grashof, John F.
AU  - Brogowicz, Andrew A.
TI  - Reading in Basic Marketing
SN  - 0256025355
AV  - HF5415.M3 1981 
CY  - Hornewood,Illinois
KW  - Marketing
KW  - Selling
ER  -