TY  - BOOK
AU  - Jefkins, Frank
TI  - Advertising
SN  - 9788131703823
AV  - HF5804.J4 200 
PY  - 2007///
CY  - India
PB  - Dorling Kindersley
N1  - Includes appendix from pg.(383-389),glossary(392-7408) and index(409-416)
ER  -