TY  - BOOK
AU  - Gilligan,Colin
AU  - Wilson,Richard M.S.
TI  - Strategic marketing planning
SN  - 8131206637
AV  - HF5415.G5 2003 
PY  - 2003///
CY  - N.Delhi
PB  - Elsevier
KW  - Strategic marketing
KW  - Marketing,strategic
KW  - Marketing strategy
ER  -