TY  - GEN
AU  - Elliott, Richard
AU  - Elliott, Richard.
TI  - Strategic advertising management
SN  - 019958088X
AV  - HF5438.5.P4 2008 
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising -- Management
KW  - Communication in management
KW  - Sales promotion
KW  - Strategic planning
ER  -