TY  - BOOK
AU  - Cravens W.David
AU  - Nigel F.Piercy
TI  - Strategic Marketing
SN  - 9780071263351
AV  - HF 5415.129 C7 2009 11-4216
PY  - 2009///
CY  - Boston Burrridge
PB  - McGraw Hill
N1  - Market Driven Strategy; Strategic Marketing Changes in the Ninth Edition
ER  -