Image from Google Jackets

Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

By: Contributor(s): Material type: TextSeries: Cengage series in mass communication and journalismPublication details: Stamford, Connecticut Cengage learning 2015Edition: 7thDescription: xxi, 408 pagesISBN:
  • 9781285052076
Subject(s): LOC classification:
  • P90.B3 2015
Contents:
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Barcode
Book Meru University Open Shelves Non-fiction P90.B3 2015 (Browse shelf(Opens below)) Available 22-36644
Book Meru University Open Shelves Non-fiction P90.B3 2015 (Browse shelf(Opens below)) Available 22-36645
Total holds: 0

Includes bibliographical references (pages 371-396) and index.

Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.

There are no comments on this title.

to post a comment.
Share

Meru University of Science and Technology | P.O. Box 972-60200 Meru. | Tel 020 2092048 Fax 0208027449 | Email: library@must.ac.ke