Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

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TextSeries: Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.13.M3 1995 (Browse shelf(Opens below))	Available	15-24641

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"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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