Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: New York : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5823.B4 2001 (Browse shelf(Opens below))	Available	15-24363

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Includes bibliographical references and indexes.

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