Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 1 CD-ROM (4 3/4 in.)ISBN: - 0073101370 (book : alk. paper)
- 0073261548 (book & CDROM)
- 9780073101378
- HF5415.33.U6.H3 2007
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Meru University Open Shelves | HF5415.33.U6.H3 2007 (Browse shelf(Opens below)) | Available | 15-23856 |
Total holds: 0
Includes bibliographical references and indexes.
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