Basic marketing : a global-managerial approach / William D. Perreault...[et al.].
Material type:
TextPublication details: Toronto : McGraw-Hill/Ryerson,, 2007.Edition: 12th Canadian edDescription: xxv, 630 p.: col. illISBN: - 9780070974258
- 007097425x
- HF5415.13.B3 2007
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru University Open Shelves | HF5415.13.B3 2007 (Browse shelf(Opens below)) | Available | 15-22363 |
Total holds: 0
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| HF5415.127.N5 2019 Factors that determine choice of products market for businesses in the informal sector in Kenya / | HF5415.129.R6 2004 Marketing channels : | HF5415.13.A2 1995 Strategic market management / | HF5415.13.B3 2007 Basic marketing : | HF5415.13.B4 1997 Cases in marketing management / | HF5415.13.C3 2008 Basic marketing : | HF5415.13.C3 2009 Managing marketing in the 21st century: |
Includes bibliographical references and indexes.
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