Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Material type:
TextSeries: Cengage series in mass communication and journalismPublication details: Stamford,CT Cengage learning 2015Edition: 7th edDescription: xxi, 408 pages ; 24 cmISBN: - 9781285052076
- 1285052072
- P90.B3 2015
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Meru University Open Shelves | P90.B3 2015 (Browse shelf(Opens below)) | Available | 15-21461 | |
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Book
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Meru University Open Shelves | P90.B3 2015 (Browse shelf(Opens below)) | Available | 15-21462 | |
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Book
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Meru University Open Shelves | P90.B3 2015 (Browse shelf(Opens below)) | Available | 15-21463 |
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| P53.447.H3 2014 Content-based second language teaching and learning : | P53.9.N3 2001 Learning vocabulary in another language / | P90.A5 2009 Human communication : | P90.B3 2015 Mass communication theory : | P90.B3 2015 Mass communication theory : | P90.B3 2015 Mass communication theory : | P90.B3 2015 Mass communication theory : |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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