Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN: - 9780073404714 (alk. paper)
- 0073404713 (alk. paper)
- HF5415.P4 2008
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
CD
|
Meru University Audio Visual | HF5415.P4 2008 (Browse shelf(Opens below)) | Available | Marketing | 15-22794 | |
Book
|
Meru University Open Shelves | HF5415.P4 2008 (Browse shelf(Opens below)) | Available | 15-20721 |
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| HF5415.M37.P7 2011 Marketing express / | HF5415.M37.P7 2011 Marketing express / | HF5415.M37.P7 2011 Marketing express / | HF5415.P4 2008 Essentials of marketing : | HF5415.P7 2013 Principles of marketing / | HF5415.R5 2010 Marketing 09/10 / | HF5415.R6 2005 Successful marketing |
includes Student Resource CD-ROM to accompany Essentials of Marketing
Includes bibliographical references and index.
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