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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780073404714 (alk. paper)
  • 0073404713 (alk. paper)
Subject(s): LOC classification:
  • HF5415.P4 2008
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Holdings
Item type Current library Call number Status Notes Barcode
CD Meru University Audio Visual HF5415.P4 2008 (Browse shelf(Opens below)) Available Marketing 15-22794
Book Meru University Open Shelves HF5415.P4 2008 (Browse shelf(Opens below)) Available 15-20721
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includes Student Resource CD-ROM to accompany Essentials of Marketing

Includes bibliographical references and index.

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