Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Material type:

TextPublication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN:

9780073404714 (alk. paper)
0073404713 (alk. paper)

Subject(s):

Marketing

LOC classification:

HF5415.P4 2008

Online resources:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
CD	Meru University Audio Visual	HF5415.P4 2008 (Browse shelf(Opens below))	Available	Marketing	15-22794
Book	Meru University Open Shelves	HF5415.P4 2008 (Browse shelf(Opens below))	Available		15-20721

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includes Student Resource CD-ROM to accompany Essentials of Marketing

Includes bibliographical references and index.

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