Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, 1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. +ISBN: - 0256218951 (international ed.)
- HF5415.33.U6.H3 1998
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru Town Campus Open Shelves | HF5415.33.U6.H3 1998 (Browse shelf(Opens below)) | Available | 15-20408 | |
Book
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Meru University Open Shelves | HF5415.33.U6.H3 1998 (Browse shelf(Opens below)) | Available | 15-18656 |
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| HF5415.2 .B655 2007 Marketing research : | HF5415.2M3 2007 Marketing research | HF5415.2M3 2007 Marketing research | HF5415.33.U6.H3 1998 Consumer behavior : | HF5437.A2.L9 2006 Purchasing and supply chain management | | HF5437.A2.L9 2006 Purchasing and supply chain management | | HF5437.A2.L9 2006 Purchasing and supply chain management | |
Includes bibliographical references and indexes.
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