Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Michael A. Guolla

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TextPublication details: Boston : McGraw-Hill Irwin, 2008.Edition: 3rd canadian edDescription: xiii, 579p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5823.B4 2008 (Browse shelf(Opens below))	Available	15-22378
Book	Meru University Open Shelves	HF5823.B4 2008 (Browse shelf(Opens below))	Available	15-18249

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Includes bibliographical references and index.

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