Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: Boston : McGraw-Hill Irwin, 2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5823.B4 2007 (Browse shelf(Opens below))	Available	15-15823

Total holds: 0

Includes bibliographical references (p. 763-789) and indexes.

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