Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: New York : McGraw-Hill/Irwin, 2012.Edition: 9th edDescription: xxxv, 769 p. : ill. (some col.) ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5823.B4 2012 (Browse shelf(Opens below))	Available	15-15237

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Includes bibliographical references and index.

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