Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.

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TextPublication details: Mason, OH : Thomson /South-Western, 2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HD9980.5.H6 2006 (Browse shelf(Opens below))	Available	15-14986

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Includes bibliographical references and index.

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