Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, 1995.Edition: 4th edDescription: xv, 379 p. : ill. ; 23 cmISBN: - 0471309567 (pbk. : acidfree paper)
- HF5415.13.A2 1995
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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Meru University Open Shelves | Non-fiction | HF5415.13.A2 1995 (Browse shelf(Opens below)) | Available | 15-15356 |
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| HF5415.127.N5 2019 Factors that determine choice of products market for businesses in the informal sector in Kenya / | HF5415.127.N5 2019 Factors that determine choice of products market for businesses in the informal sector in Kenya / | HF5415.129.R6 2004 Marketing channels : | HF5415.13.A2 1995 Strategic market management / | HF5415.13.B3 2007 Basic marketing : | HF5415.13.B4 1997 Cases in marketing management / | HF5415.13.C3 2008 Basic marketing : |
Includes bibliographical references and index.
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