Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates.

By:

McDaniel, Carl D

Contributor(s):

Material type:

TextPublication details: Cincinnati, Ohio : South-Western, 2002Edition: 5th edDescription: xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:

0324067976
032412581X (disc)

Subject(s):

Marketing research

LOC classification:

HF5415.2.M3 2002

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.2.M3 2002 (Browse shelf(Opens below))	Available	15-13673

Total holds: 0

Rev. ed. of: Contemporary marketing research. 4th. c1999.

Includes bibliographical references (p. 26-36 of 3rd group) and index.

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