Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, c2011.Edition: 10th edDescription: xviii, 830 p. : ill. ; 27 cmISBN: - 9780073530055 (alk. paper)
- 0073530050 (alk. paper)
- 658.8 22
- HF5415.13 .P387 2011
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru University Open Shelves | HF5415.13.P4 2011 (Browse shelf(Opens below)) | Available | 12-5675 |
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| HF5415.13.K43 2011 Strategic marketing. | HF5415.13.O3 2002 Marketing management systems | HF5415.13.P4 1996 Basic marketing : | HF5415.13.P4 2011 Marketing management : | HF5415.135.P7 2008 Strategic marketing : | HF5415.135.P7 2008 Strategic marketing : | HF5415.15.B3 2007 Product strategy and management / |
Includes bibliographical references and index.
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