Entry Personal Name

Number of records used in: 16

001 - CONTROL NUMBER

• control field: 87

003 - CONTROL NUMBER IDENTIFIER

• control field: kemucst

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20111215195714.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 111215|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: kemucst
• Transcribing agency: kemucst

100 ## - HEADING--PERSONAL NAME

• Personal name: Armstrong, Gary

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (kemucst)618: Kotler, Philip et al 84, Principles of marketing