Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 545

003 - CONTROL NUMBER IDENTIFIER

• control field: KE-MeUCS

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20111229183658.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 111229|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: KE-MeUCS
• Transcribing agency: KE-MeUCS

100 ## - HEADING--PERSONAL NAME

• Personal name: Kotler Phillip

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (KE-MeUCS): Kotler Phillip, Marketing Management, 2009