Strategic corporate social responsibility on brand image of selected public universities in Kenya/ (Record no. 88391)

MARC details
000 -LEADER
fixed length control field 04078nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240508122901.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230524b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
040 ## - CATALOGING SOURCE
Transcribing agency KE-MeUCS
Modifying agency KE-MeUCS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD2744.M8.2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mutwiri,Sarah Gatwiri
245 ## - TITLE STATEMENT
Title Strategic corporate social responsibility on brand image of selected public universities in Kenya/
Statement of responsibility, etc Sarah Gatwiri Mutwiri
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Meru;
Name of publisher, distributor, etc Sarah Gatwiri Mutwiri,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xii,114p.
500 ## - GENERAL NOTE
General note A Research project submitted in partial fulfillment of requirements for the conferment of the degree of masters in Business Administration of Meru University of Science and Technology
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes references and appendices
520 ## - SUMMARY, ETC.
Summary, etc The University is a section in the community which generates new information and educates <br/>people on doing good for society. Although every organization's aim is to gain revenue so as to <br/>survive, institutions of higher learning need to balance their desire for increased revenue against <br/>the needs and desires of the society within which they operate. If the institution displays CSR <br/>leadership, the university brand image will gradually be acceptable to all stakeholders. Therefore, <br/>universities aim should be not only to produce good quality student graduates, but also should aim <br/>to give academic service to the communities. This will enhance their brand image. The main <br/>objective of the study was to determine the influence of strategic corporate social responsibility on <br/>the brand image of selected public universities in Kenya. The specific objectives of the study <br/>included; to determine the effect of communication on the brand image of selected public <br/>universities in Kenya, to determine the influence of resources on the brand image of selected public <br/>universities in Kenya, to examine the influence of stakeholder on the brand image of selected <br/>public universities in Kenya and to examine the effect of organization culture on the brand image <br/>of selected public universities in Kenya. The study adopted a descriptive research design. The unit <br/>of analysis was five public universities that have been in existence for more than 15 years. The <br/>study targeted the 1410 employees in these universities. The sample size was 206 employees in <br/>the public universities. The study used stratified random sampling to select the sample. Primary <br/>data was collected in this research. Sourced data mainly gathered by administering structured <br/>questionnaires. Excel and Statistical Package for Social Scientists (SPSS) version 21 was used to <br/>analyse data. Data was analysed using inferential and descriptive statistics. Data was presented <br/>using means, standard deviation and distribution tables in tables and figures. Results showed that <br/>there was a positive and significant relationship between strategic CSR communication and brand <br/>image (B=0.311, p=0.000). In addition, that there was a positive and significant relationship <br/>between strategic CSR resources and brand image (B-0.294, p=0.000). Results showed that there <br/>was a positive and significant relationship between strategic CSR stakeholder and brand image <br/>(B=0.233, p=0.000). In addition, that there was a positive and significant relationship between <br/>strategic CSR organizational culture and brand image (B=0.205, p=0.002). The study concluded <br/>that most Kenyan universities had an interactive form of communication which enhanced their <br/>brand image. The study also concluded that efficient use of resources during corporate social <br/>responsibility activities enhances brand image of the institution. The Kenyan government, <br/>university partners and university collaborators should offer support to the universities in their <br/>corporate image initiatives. It is also important for the Commission of University Education (CUE) <br/>as the regulatory body to ensure that universities in Kenya operate in a favorable learning environment <br/>necessary for satisfactory service provision.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Cataloguer John Muthamia
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Cataloger Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Meru University Meru University Open Shelves 24/05/2023 Meru University of science and Technology (MUST) 0.00 John Muthamia   HD2744.M8 2023 22-36731 24/05/2023 24/05/2023 Thesis

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