Now media : (Record no. 88039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02399cam a22003498i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21874279 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220901125521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210121s2021 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020050570 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367897215 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | PN4784.E5.M4 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Medoff, Norman J. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Now media : |
| Remainder of title | the evolution of electronic communication / |
| Statement of responsibility, etc | Norman J. Medoff and Barbara K. Kaye. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | N. York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 436 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Now in its 4th edition, this book is one of the industry's leading texts on the evolution of electronic mass communication in the last century. Now Media, 4th edition (formerly Electronic Media) provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics discussed include the rise of social media, uses of personal communication devices, the film industry, and digital advertising. Focusing on innovations that laid the groundwork for modern day television and radio and for the development of the Internet and social media, the book offers a comprehensive overview of the world of communication technology. New to the 4th edition is a chapter on virtual reality technology, as well as a discussion of the impacts of the 2020 Covid-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communications history alike. The book also features a companion website with updated instructor materials, including PowerPoint slides and test banks"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Broadcasting |
| General subdivision | History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic communication; Journalism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital media |
| General subdivision | History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telecommunication |
| General subdivision | History. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaye, Barbara K, |
| Relator term | author. |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Electronic media: Then now, later |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Sammy Kinoti |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Cataloguer | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Meru University | Meru University | Open Shelves | 01/09/2022 | Falcon Books | 0.00 | Sammy Kinoti | PN4784.E5.M4 2021 | 22-36556 | 01/09/2022 | 01/09/2022 | Book | |||||
| Library of Congress Classification | Non-fiction | Meru University | Meru University | Open Shelves | 01/09/2022 | Falcon Books | 0.00 | Sammy Kinoti | PN4784.E5.M4 2021 | 22-36557 | 01/09/2022 | 01/09/2022 | Book |