Writing for television, radio, and new media / (Record no. 88028)

MARC details
000 -LEADER
fixed length control field 01844cam a2200301 i 4500
001 - CONTROL NUMBER
control field 17895023
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220831153255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130923s2015 ctua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013951173
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285465074
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn869728754
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Description conventions rda
Modifying agency YDXCP
-- OLC
-- LTSCA
-- OCLCF
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN1990.9.A88H5 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hilliard, Robert L.
Relator term author.
245 10 - TITLE STATEMENT
Title Writing for television, radio, and new media /
Statement of responsibility, etc Robert L. Hilliard
250 ## - EDITION STATEMENT
Edition statement 11th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Stamford, Connecticut
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 503 pages :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
520 ## - SUMMARY, ETC.
Summary, etc Writing for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Broadcasting
General subdivision Authorship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Authorship.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Cataloguer Sammy Kinoti

No items available.



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