Advertising & IMC : (Record no. 88021)

MARC details
000 -LEADER
fixed length control field 01880cam a2200337 i 4500
001 - CONTROL NUMBER
control field 20097538
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220831130119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171026s2019 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017044442
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292262062
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5804.M6 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells,
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC
250 ## - EDITION STATEMENT
Edition statement 11th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc N. York
Name of publisher, distributor, etc Pearson Education Inc.
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 634 pages ;
500 ## - GENERAL NOTE
General note Revised edition of Advertising & IMC, [2015]
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 595-608) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Principle: back to basics -- Advertising -- Brand communication -- Brand communication and society -- Principle : be true to thy brand-and thy consumer -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- Practice : developing breakthrough ideas in the digital age -- The creative side -- Promotional writing -- Visual communication -- Principle : media in a world of change -- Media basics -- Paid media -- Owned, interactive, and earned media -- Media planning and negotiation -- Principle : IMC and total communication -- Public relations -- Direct response -- Promotions -- The principles and practice of IMC -- Evaluating imc effectiveness -- Appendix -- Glossary -- Notes -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 543
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wood, Charles
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Cataloguer Sammy Kinoti
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Cataloguer Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Meru University Meru University Open Shelves 31/08/2022 Falcon Books 0.00 Sammy Kinoti   HF5804.M6 2019 22-36554 31/08/2022 31/08/2022 Book
    Library of Congress Classification     Non-fiction Meru University Meru University Open Shelves 31/08/2022 Falcon Books 0.00 Sammy Kinoti   HF5804.M6 2019 22-36555 31/08/2022 31/08/2022 Book

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